Everything you need to design correctly for the Zcash ecosystem - from logo placement to colour tokens and accessibility.
Zcash's visual identity centres on three ideas: privacy, security, and technical excellence. The design language is clean, precise, and trustworthy - avoiding loud or speculative crypto aesthetics in favour of measured professional confidence.
The ZEC gold (#F4B728 or the darker #c8880a for light backgrounds) is the primary brand accent. It should not compete with content but rather signal action, hierarchy, and key information.
The Zcash logo exists in full-colour, white, and monochrome variants. Always maintain clear space equal to the cap-height of the wordmark on all sides. Do not stretch, recolour, or add effects to the logo. On dark backgrounds, use the white variant; on light backgrounds, use the gold or dark variant.
The Zcash palette uses ZEC Gold as the primary brand accent, with neutral dark backgrounds for privacy-focused contexts and clean white/light-grey for informational and documentation contexts. See the full colour reference in our blog.
Zcash ecosystem products commonly use Space Grotesk for headings (geometric, technical feel), Inter for body text (maximum readability), and JetBrains Mono for code and addresses. Avoid decorative or script typefaces.
Privacy-first UI design means: minimise information exposed by default, use progressive disclosure for transaction details, and always make shielded options prominent - not buried. Confirmations should be unambiguous.
Resources: Brand Guidelines · Colour Palette · UI Patterns